Knowledge Base > Getting Started
Getting Started

From zero to visible

Everything you need to set up StructuredAF and get your business showing up in AI search results. No developer required.

SEO plugins mark up your blog posts for Google. That's it. They don't describe your coaching packages, your courses, your consulting services, or your credentials to AI engines like ChatGPT, Claude, and Gemini.

StructuredAF generates the structured data that fills this gap: over 150 data points that tell AI search engines exactly who you are, what you sell, who you serve, and why you're credible. When someone asks an AI "who's the best coach for X," this is the data that gets you into the answer.

What to have ready before you start

You'll move faster if you gather these before you begin:

  • Your business name and description - 2-3 sentences covering what you do, who you serve, and what makes you different.
  • Your logo URL - a direct link to your logo image (not a page that contains the logo). Must start with https:// and end with .jpg, .png, .webp, or .gif.
  • Your professional headshot URL - same format as above. This appears in your Person entity.
  • Your professional bio - 2-4 paragraphs covering your experience, approach, and credentials.
  • Details of at least one product or service - name, description, pricing, and who it's for.
  • Your business contact email - this is a required field.

Getting image URLs: Go to your website where the image is displayed, right-click directly on the image, and select "Copy image address" or "Copy image link". Paste the URL into a private browser window to test it. If you see only the image with no surrounding webpage, it's correct. Don't use Google Drive, Dropbox, or other file-sharing links. More detail in our Building Your Profile guide.

The setup flow

The setup has four parts: enter your information, generate your schema, deploy it, and install it on your website. Here's how each part works.

  1. Fill in your business essentials Your business name, description, contact details, service area, and industry. This creates your Organisation entity, the foundation everything else connects to. Takes about 5 minutes. See the Building Your Profile guide for tips on writing strong descriptions.
  2. Build your professional profile Your name, title, photo, bio, expertise areas, years of experience, and credentials. This creates your Person entity, the authority signal that makes AI engines confident recommending you. Takes about 5 minutes.
  3. Add your offers Every product, service, course, or package you sell. Include descriptions, pricing, target audience, and what's included. Each offer becomes a separate entity that AI engines can discover and recommend individually. Takes about 10 minutes depending on how many offers you have. See Offers & FAQs for details.
  4. Create your FAQs Questions and answers that match how people actually ask AI tools for advice. These are citation gold: when someone asks an AI a question you've answered, it can cite your specific answer. Takes about 15 minutes for 5-10 FAQs.
  5. Generate your schema Click "Generate Schema" in your dashboard. The system pulls all your data together into a single structured data package and validates it against current standards. Takes about 2 seconds.
  6. Deploy Click "Deploy" to push your schema live. This splits your data into per-page files (homepage, services, about, FAQ, and more) so each page on your site gets exactly the right schema. Takes another few seconds.
  7. Install on your website WordPress users: download and install the StructuredAF Connector plugin, enter your Site ID, and you're done. Everyone else: copy the code snippet and paste it into your platform's code injection area. See the platform-specific guides for exact instructions.

Minimum requirements to generate schema

You need at least these four things before the system will generate your code:

Field Why it's required
Business name The foundation of your Organisation entity
Business description Tells AI engines what you do
Contact email Required for Organisation validity
At least one offer Without something to recommend, there's nothing for AI to cite

That's the minimum. But the more complete your profile, the stronger your AI visibility. A fully completed profile with multiple offers, detailed FAQs, and professional credentials gives AI engines much more to work with when deciding whether to recommend you. Our What You Get page explains the full picture.

How validation works

When you generate your schema, the system automatically validates your output against current structured data standards. It checks required fields for each entity type and flags anything that needs attention before you deploy.

Merge detection checks your website for existing structured data and creates a smart merge plan so nothing gets duplicated. If your site already has schema from your website builder or an SEO plugin, StructuredAF detects it and ensures both work together cleanly.

Already using an SEO plugin? Keep it. StructuredAF doesn't replace your existing SEO tools. It generates the structured data they can't: your business identity, credentials, services, and expertise. The merge detection ensures everything works together without conflicts. Learn more about what StructuredAF covers that your existing setup doesn't.

What happens after installation

Your structured data is discoverable immediately after installation. AI systems typically take 2-4 weeks to discover and index new schema, though this varies depending on how frequently your site is crawled.

This is infrastructure that compounds over time. The more complete your data, the more confidently AI engines will cite and recommend you. Many users continue adding offers, refining descriptions, and expanding their FAQs over the first few weeks.

Don't forget to redeploy after making changes. When you update your profile, add offers, or edit FAQs, the changes save to your account immediately, but your live schema won't update until you click "Generate Schema" and then "Deploy" again. WordPress plugin users will see the update within an hour (or immediately via the cache clear button). Users on other platforms will need to re-copy the updated code snippet. Full details in Updating Your Schema.

Ready to get started?

Set up your profile, generate your schema, and get visible to AI.

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