Knowledge Base/Updating Your AI Profile

Updating your AI Profile

Changed an offer, a credential, an FAQ or a business detail? Update it in StructuredAF, regenerate, then refresh what your website is using.

The middle step is the one everybody forgets.

Saving isn't publishing

When you edit something in your StructuredAF account, it saves straight away. That's it, though. Your website carries on serving the previous version until you regenerate.

It's the single most common reason people can't work out why their new offer isn't showing up. Nothing has gone wrong, the change simply hasn't been published yet.

When to regenerate

Any time what you'd want AI to know about your business has changed. In practice that usually means:

  • Your business name, description or contact details
  • Your bio, role, expertise or credentials
  • A new offer, a changed one, or one you no longer sell
  • Pricing, where you publish it
  • Questions or answers in your FAQs

For a typo or a tidier sentence, it's your call. Regenerating costs you nothing, so there's no need to save changes up for a ceremonial quarterly publishing event.

Three steps to publish a change

The first two are the same for everyone. The third depends on how StructuredAF is connected to your website.

1

Update your information

Open your StructuredAF dashboard and edit whichever section has changed. Worth a quick read back before you move on, since whatever you write here is what gets published.

2

Regenerate

Open Add to Site and click Regenerate. StructuredAF rebuilds your AI Profile from your latest information and publishes the new version from your account.

There's no separate deploy step. One click does both.

3

Refresh what your website is using

On WordPress this happens on its own. On every other platform you'll need to copy the new code across by hand. Both routes are below.

If you're on WordPress
The plugin handles it

The StructuredAF Connector fetches the latest version for you. There's no code to copy and nothing to reinstall.

After you regenerate, either wait up to an hour for the plugin to refresh on its own, or go to Settings, then StructuredAF in WordPress and click Clear Cache to pull it through immediately.

If your site also runs a caching plugin, or your host caches pages, clear that too when you want the change live straight away. The WordPress guide has more.

If you installed it by hand
Copy the new version across

Go back to Add to Site and copy your updated code. Then find the StructuredAF code already sitting on your website and replace it with the new version. Save and publish.

Wherever you put it originally is where it needs replacing, so if you installed page by page rather than site-wide, each of those pages needs the new version.

Replace rather than add. Pasting the new code underneath the old leaves two versions running, which means your website is telling AI two different stories about your business. Platform Compatibility will point you at the right guide if you need reminding where your code lives.

Check it actually landed

Run Scan Site from your dashboard against your published website, then look for the specific thing you changed. Not just whether something is there, but whether the new version is.

If you're still seeing the old details, work backwards: on WordPress, clear the plugin cache and any site caching. On a manual install, check you replaced the code on the right page and published the change.

Still stuck? Troubleshooting covers the usual causes, or get in touch.

When will AI notice?

Once your update is live, it's there waiting for the next time anything crawls your site.

Beyond that, it's out of everyone's hands. External systems decide when they visit, what they make of what they find, and whether it turns up in a given answer. Nobody can give you a number of days, and anyone who does is guessing.

Ready to publish your changes?

Make your edits, hit Regenerate, and refresh whatever your website is using.

Open your dashboard →
Need a hand? Contact support
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