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StructuredAF – Privacy Policy

Updated: 12th October 2025

1. WHO WE ARE

StructuredAF is operated by Martingale Marketing Ltd, a company registered in Scotland (SC560322).

Contact Details:

 

2. Personal Data We Collect

Data Collection Methods

  • We collect personal data when you:

    • Complete forms on our website (beunsociable.com)
    • Use our tools (Structured AF™)
    • Subscribe to our email list via Brevo
    • Purchase products through ThriveCart
    • Download free resources or guides
    • Contact us via email

Types of Data We Collect

  • Basic Contact Information:

    • Email address
    • First name and last name
    • Business name and industry

    Website and Business Analysis Data:

    • Domain information and technical analysis
    • Structured data audit results
    • AI visibility scores and assessments

    Application Usage Data:

    • Form responses and business information entered
    • Generated code and structured data
    • Tool usage patterns and preferences
    • Progress through our applications

    Technical Data:

    • IP address and location
    • Browser type and device information
    • Cookies and tracking data (see Cookie Policy)
    • Page views and user behaviour analytics
 
 

3. How We Use Your Data

Primary Purposes

  • Service Delivery:

    • Generate structured data through Structured AF™
    • Deliver script via CDN
    • Deliver email communications
    • Process and fulfil your requests

    Business Operations:

    • Manage customer accounts and subscriptions
    • Provide customer support and guidance
    • Send transactional emails related to our services
    • Maintain and improve our applications

    Marketing and Communication:

    • Send newsletters and educational content
    • Notify you of new tools and services
    • Share industry insights and best practices
    • Provide ongoing value through our email list

    Analytics and Improvement:

     

    • Understand how our tools are being used
    • Improve user experience and functionality
    • Identify popular features and content
    • Optimise our services based on usage patterns

Legal Basis for Processing

  • Contract performance: When providing services you’ve purchased
  • Consent: For marketing emails and analytics cookies
  • Legitimate interest: For business operations and service improvement
  • Legal obligation: For compliance and record-keeping
 

4. Data Storage and Retention

Where Your Data Is Stored

Supabase Database (Primary Storage):

  • All Structured AF™ user data
  • Business information and generated content
  • Usage analytics and application state
  • Hosted on secure cloud infrastructure

Brevo (Email Marketing):

  • Email addresses and subscriber preferences
  • Custom fields for segmentation
  • Email engagement data
  • Unsubscribe preferences

Third-Party Service Providers:

  • ThriveCart (payment processing – we don’t store financial data)
  • Google Analytics + Bing  (anonymised website analytics)
  • Meta, Google, Bing (advertising cookies)
  • Google (CDN)

Data Retention Policy

Active Users:

  • Data retained while you actively use our services
  • Business information kept for ongoing service provision
  • Generated content (schemas, reports) stored indefinitely for app functionality

Inactive Users:

  • Email data: Retained until you unsubscribe from Brevo
  • Application data: No automatic deletion (required for app functionality)
  • Analytics data: Retained for business intelligence purposes

Important Note: If you request data deletion from our Supabase database, Structured AF™ will no longer function for your account as your business data is essential for schema generation.

 

4. Data Sharing and third parties

Service Providers We Work With

Brevo (Email Marketing):

  • Manages email subscriptions and newsletters
  • Processes form submissions and lead magnets
  • Handles unsubscribe requests automatically

ThriveCart (Payment Processing):

  • Processes payments for our products
  • We receive purchase confirmations but not financial details
  • Handles refunds and subscription management

Analytics and Advertising:

  • Google Analytics: Website usage analytics (anonymised)
  • Meta Pixel: Advertising and retargeting (if you consent to cookies)
  • Google Ads: Advertising measurement
  • Bing: Website usage analytics (anonymised)

Data Processing Agreements

All service providers are bound by data processing agreements that ensure:

  • Your data is used only for specified purposes
  • Appropriate security measures are in place
  • Data is not shared with other parties
  • Deletion rights are respected where technically feasible

We Never Sell Your Data

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

 

6. Your rights and control

Data Subject Rights (UK GDPR)

Right to Access: Request a copy of all personal data we hold about you

Right to Rectification: Request correction of inaccurate or incomplete data

Right to Erasure: Request deletion of your personal data (with limitations noted below)

Right to Restrict Processing: Request we limit how we use your data

Right to Data Portability: Request your data in a machine-readable format

Right to Object: Object to processing based on legitimate interests

Right to Withdraw Consent: Withdraw consent for marketing or cookies at any time

How to Exercise Your Rights

Email Management:

  • Unsubscribe from emails using the link in any newsletter
  • Update preferences in Brevo directly
  • Email us at support@structuredaf.com for specific requests

Application Data:

  • Contact us at dpo@structuredaf.com for data access or deletion requests
  • Note: Deleting StructuredAF™ data will prevent the application from functioning
  • We can provide data exports before deletion if requested

Cookie Preferences:

  • Use our cookie consent manager to update preferences
  • Clear cookies through your browser settings
  • Opt out of advertising cookies through platform preference centres

Important Limitations

Some data cannot be deleted without breaking application functionality:

  • StructuredAF™ requires your business data to run the script
  • We’ll explain any limitations before processing deletion requests
 

7. Cookies and tracking

Types of Cookies We Use

Essential Cookies:

  • Required for website and application functionality
  • Cannot be disabled without breaking core features

Analytics Cookies:

  • Google Analytics for website usage insights
  • Help us improve user experience and content

Marketing Cookies (Consent Required):

  • Meta Pixel for Facebook/Instagram advertising
  • Google Ads for search advertising retargeting
  • Bing Ads for Microsoft advertising network

Managing Your Cookie Preferences

  • Use our cookie consent banner to set preferences
  • Change settings at any time through our cookie management tool
  • Clear cookies through your browser settings
  • Note: Disabling essential cookies may affect site functionality
 

8. Data security

Security Measures

  • Secure cloud hosting with encryption at rest and in transit
  • Regular security updates and vulnerability assessments
  • Access controls and authentication for all systems
  • Secure API endpoints for data transmission

Data Breach Procedures

  • Immediate containment and assessment procedures
  • Notification to authorities within 72 hours if required
  • User notification for high-risk breaches
  • Full incident investigation and remediation

Third-Party Security

  • All service providers maintain appropriate security certifications and regularly undergo security audits.
 
 

9. International Data Transfers

Some of our service providers may process data outside the UK:

  • United States: ThriveCart (adequate protection measures in place)
  • European Union: Supabase, Brevo (GDPR compliant)

All transfers are protected by appropriate safeguards including:

  • Standard Contractual Clauses
  • Adequacy decisions where applicable
  • Additional security measures as required
 

10. Children’s Privacy

We do not knowingly collect personal information from children under 16. Our services are designed for business owners and entrepreneurs. If you believe we have collected information from a child under 16, please contact us immediately.

 

11. Changes to this policy

We may update this privacy policy to reflect changes in our practices or legal requirements. We will:

  • Notify users of significant changes via email
  • Update the “Last Modified” date at the top of this policy
  • Provide a summary of major changes when appropriate
 

12. Contact us

For any privacy-related questions, concerns, or requests:

General Enquiries: support@structuredaf.com
Data Protection Officer: dpo@structuredaf.com

Postal Address: Martingale Marketing Ltd, Shetland, Scotland, UK

Regulatory Authority: If you’re not satisfied with our response, you can contact the Information Commissioner’s Office (ICO) in the UK.