Semrush Just Named the Problem. We Already Built the Solution.

Adobe just acquired Semrush.

The timing, as their CMO put it, is “critical.” AI traffic to U.S. retail sites is up 269% year on year. And the two companies are promising marketers solutions for something called Agentic Search Optimisation, or ASO.

It’s a term most people hadn’t heard before this week. We had. We just didn’t bother waiting for a billion-dollar acquisition to announce it.

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What ASO actually means (and why it matters more than AEO)

You’ve probably come across AEO: Answer Engine Optimisation. That’s about making sure AI surfaces your content when a human asks a question. Useful. Relevant – and increasingly important.

ASO is the next layer up. It’s about making sure AI agents can find, evaluate, compare, and recommend your business when no human is even in the room.

Read that again. No human in the room.

Your potential client’s AI assistant is out there, right now, doing research on their behalf. Shortlisting coaches. Comparing consultants. Evaluating who is credible, who is clear, and who can be understood well enough to recommend with confidence.

If your business isn’t structured in a way that AI can actually read and trust, you’re not being considered. You’re not even being dismissed. You simply don’t exist in that conversation. And nobody wants to be invisible – especially not to a machine – that’s just humiliating on a whole new level! 😉

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The gap nobody owns (until now)

Semrush put it plainly: “Chief marketing officers must now develop content and experiences that educate both humans and AI agents.”

Then came the honest bit. Nobody quite knows whose job that is.

The SEO person understands structured data, but they’re execution-focused. The data analyst understands architecture, but they’re analysing what already exists. The product team owns the catalog, but they’re optimising for internal systems, not for ChatGPT, Claude, or Gemini.

Right now, the skill of knowing how to make your business legible to AI agents lives in the gap between everyone’s departments.

For large enterprises with budgets to match, that gap is a hiring problem. For coaches, consultants, and course creators? It’s been an invisible wall.

Until StructuredAF.

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We built this in August last year

Not as a reaction to an acquisition announcement. Not as a pivot after reading the tea leaves of a Semrush press release.

Because by mid-2025 it was already obvious where this was going.

AI search engines needed structured, machine-readable information to understand and recommend a business. Most coaches and consultants didn’t have that. Nobody had ever built a solution for them specifically. So we did.

What we built: a way to humanise structured data across not just WordPress, but close to 20 platforms. A solution designed specifically for the part of the market everyone else had decided wasn’t worth serving: the coaches, the consultants, the course creators building knowledge businesses online.

And then we went one step further.

A lot of WordPress hosts are blocking LLM crawlers entirely, which means your structured data never gets seen regardless of how well it’s built. StructuredAF makes it possible for AI systems to read your data even when your host is in the way. That’s not a workaround. That’s infrastructure.

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Mentions versus accuracy. Big difference. Huge.

Here’s what most of the AI visibility conversation is currently fixated on: mentions. Getting your brand name dropped in AI-generated answers. Showing up in summaries.

That’s not nothing. But it’s also not enough.

A mention without accurate, structured, machine-readable context behind it is just noise. AI systems that surface your name without understanding your offer, your expertise, your credibility signals, aren’t really recommending you. They’re pattern-matching a word.

StructuredAF starts somewhere different. Visibility first. Accuracy second. Both, before anyone starts worrying about mentions.

Everyone else is fussing about being named. We made sure your brand can actually be understood.

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What you can do right now

Adobe and Semrush will spend the next year building ASO solutions for enterprise marketing teams with six-figure budgets and dedicated technical resource.

You don’t have to wait for that.

structuredaf.com/free generates an AI visibility snippet for your business in a few minutes. It’s a starting point. A concrete one. And it was built for exactly the person Semrush forgot to mention in their press release.

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StructuredAF helps online coaches, consultants, and course creators get found, understood, and recommended by AI search, without a developer, a data team, or a billion-dollar acquisition. Start at structuredaf.com/free.