You know your business. StructuredAF helps AI understand it.

You've spent years developing your expertise, creating services, building programmes and helping clients get results.

StructuredAF brings those pieces together into a clearer picture of your business, so AI and search systems have better information to work with when people are looking for someone like you.

Built specifically for coaches, consultants and independent experts. Not a generic website tool.

See how it works → View plans

Your website tells the story. But who's joining the dots?

Your About page explains your background. Your service pages describe what you offer. Your courses and programmes have their own pages. Your testimonials show what clients think.

It's all there.

But when someone asks AI to recommend a business, they aren't necessarily asking for a website with the right keywords.

They're looking for someone with the right experience, the right services and an understanding of their particular problem.

And those details may be scattered across dozens of pages.

StructuredAF helps connect the pieces so your business is easier to understand as a whole.

Everything that makes your business yours. Connected.

Your expertise, not just your job title.

Your professional background, qualifications, specialist knowledge and experience.

The things that distinguish an established consultant from someone who updated their LinkedIn headline yesterday.

Everything you offer.

Your coaching programmes, consulting services, courses, self-paced and digital programmes, workshops, summits, bundles and free resources, plus the podcasts, videos and articles that show what you know.

Not just a list of services, but a clearer picture of how your offers relate to your business and expertise.

The people you're right for.

Your ideal clients, the problems you help solve and the situations where your expertise is relevant.

Because being a brilliant business coach doesn't automatically make you the right business coach for everyone.

StructuredAF can organise more than 150 pieces of business information behind the scenes. You only complete what's relevant to you.

You know your business. We handle the complicated bit.

No coding. No developer required. No new technical hobby.

You answer straightforward questions about your business, and StructuredAF prepares the information your website needs.

Tell us about your business

Complete a guided profile covering your expertise, your offers and the people you help.

We connect the pieces

StructuredAF organises your information into a consistent, connected picture of your business.

Add it to your website

Follow the installation instructions for your platform. On WordPress, that's our plugin. Everywhere else, you add your StructuredAF code.

Check platform compatibility →

And when your business changes?

Your profile changes with it.

Add a new programme. Update your services. Refine your specialisms.

On WordPress, the plugin picks up your updates automatically. On other platforms, you simply replace your StructuredAF code with the newly generated version.

Already using an SEO plugin? Good. Keep it.

Your SEO plugin helps search engines understand individual pages, articles and other website content.

StructuredAF does something different. It helps explain the business behind those pages.

The person. The expertise. The services. The courses. The people they're designed to help.

StructuredAF is designed to work alongside what's already on your website, keeping the useful information that's there and adding the business context that's missing.

We look before we leap.

No invented expertise. No magic AI recommendations.

StructuredAF doesn't manufacture authority, invent qualifications or promise that ChatGPT, Claude or Gemini will recommend you.

It can't make you the right expert for everyone. And it won't give you another dashboard full of graphs to worry about.

It helps communicate the expertise and offers you've already built, in a way AI and search systems can more readily interpret.

The expertise is yours. We help make it clearer.

You've done the hard part. Make it easier to understand.

You've built the experience, developed the offers and done the work.

StructuredAF helps connect that information into a clearer picture of your business.

So when people are researching experts like you, there's a stronger foundation for AI systems to understand what you do and when you might be relevant.

View plans → Check your platform