You need to know what's actually changing, what it means for your business, and what's worth doing about it.
Welcome to Notes from the Shift. Expect practical ideas, useful evidence and the occasional raised eyebrow at the latest AI marketing nonsense.
I write about how people find, compare and choose businesses now that AI is part of the conversation.
Just clearer thinking about how to make your expertise easier to understand.
New here? Start with The Shift →
Your next client might not find you with a single ChatGPT search. New research shows how follow-up questions shape AI recommendations, and why being the right fit could matter more than appearing in the first answer.
Elementor has FAQ schema. It also has a known bug that breaks it silently. Most coaches have no idea it’s there.
Yoast is doing its job perfectly. That job just doesn’t include AI search visibility. Here’s the gap.
AI search engines are recommending coaches to your potential clients. The question is whether you’re one of them. Here’s what determines that.
AI is recommending coaches to your clients. Just not you. Here’s the infrastructure fix nobody told you about.
