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Terms of Service – StructuredAF


Last updated: 12th October 2025

1. ABOUT THESE TERMS

These Terms of Service (“Terms”) govern your use of StructuredAF™ services, including our website (structuredaf.com), applications (StructuredAF™), and all related tools and content.

Who We Are:

  • Trading Name: StructuredAF
  • Legal Entity: Martingale Marketing Ltd
  • Registration: Scotland SC560322
  • Address: Shetland, Scotland, UK
  • Contact: support@structuredaf.com

By using our services, purchasing our products, or accessing our applications, you agree to these Terms. If you don’t agree, please don’t use our services.

2. OUR SERVICES

What We Provide

  • Educational Content and Tools:

    • Email newsletters and business insights

    Software Applications:

    • Structured AF™: Website code generator

    Professional Services:

    • Structure implementation guidance
    • Business visibility consultation
    • Email-based support and guidance

    What We Don’t Provide

    We Are Not:

    • Web developers (we don’t build websites)
    • G/SEO agencies (we don’t manage ongoing campaigns)
    • Technical support for third-party platforms
    • Guarantors of search ranking improvements

    Important Disclaimer: Our tools generate code, but implementation and results depend on factors beyond our control, including your website setup, hosting provider, and search engine algorithms.

3. HOW OUR APPLICATIONS WORK

Structured AF™ (AI Visibility Generator)

  • What It Does:

    • Generates code you place in your website header based on your business information
    • Provides implementation guidance and code snippets
    • Stores your business data for ongoing code generation

    Your Responsibilities:

    • Provide accurate business information
    • Implement generated code correctly on your website
    • Ensure compliance with your website’s technical requirements

    Our Limitations:

    • We cannot guarantee your website builder will support the generated code – but when we come across one which won’t, we will add this to the Q&A page for the tool
    • We cannot control how search engines interpret or use your generated code
    • Implementation success depends on your website’s technical setup and provision of data
 

4. PAYMENT AND REFUNDS

Payment Processing

Third-Party Payments:

  • All payments processed through ThriveCart
  • We do not store or process payment card information
  • Billing disputes should be directed to ThriveCart initially

Product Delivery:

  • Application access granted immediately upon payment confirmation
  • Email delivery of reports and materials

Refund Policy

  • 30-day money-back guarantee if you can’t get it working. Contact support first – we’ll help you troubleshoot. If it’s genuinely incompatible with your platform, full refund.
  • Must provide clear reason for refund request

Refund Conditions:

  • Product must not be able to be implemented on your website platform
  • Generated content will be revoked upon refund
  • Application access will be terminated

No Refunds After:

  • 30 days from purchase date
  • Abuse of refund policy

Refund Process:

  • Email request with purchase details
  • Response within 48 hours
  • Refund processed within 5-7 business days
  • Refunded via original payment method

5. DATA AND PRIVACY

Your Data Rights

Full details in our Privacy Policy, but key points:

What We Store:

  • Business information you provide
  • Generated code and analysis results
  • Usage data and application interactions
  • Email communications and preferences

Your Control:

  • Request data export or deletion anytime
  • Manage email preferences independently
  • Update or correct stored information

Important Limitation:

  • Deleting StructuredAF™ data will prevent the application from functioning
  • We’ll explain implications before processing deletion requests

Intellectual Property

Your Content:

  • You retain ownership of your business information
  • You grant us licence to use data for service provision
  • We may use anonymised data for service improvement

Our Content:

  • All generated code includes structuredaf.com attribution
  • Educational content and tools remain our intellectual property
  • You may not redistribute or resell our tools or content

6. ACCEPTABLE USE

What You Can Do

  • Use our tools for legitimate business purposes
  • Implement generated code on websites you own or manage
  • Share results and insights from your own analyses

What You Cannot Do

Prohibited Activities:

  • Use our tools for illegal or fraudulent purposes
  • Attempt to reverse engineer or copy our applications
  • Share login credentials or resell access to our tools
  • Use our services to harm competitors or engage in unethical practices

Technical Restrictions:

  • Do not attempt to overwhelm our systems with excessive requests
  • Do not use automated tools to access our applications
  • Do not interfere with other users’ experience

Content Restrictions:

  • Do not input false or misleading business information
  • Do not use our tools to generate code for businesses you don’t represent
  • Do not violate any applicable laws or regulations

7. DISCLAIMERS AND LIMITATIONS

Service Availability

Uptime and Access:

  • We aim for 99.9% uptime but cannot guarantee uninterrupted access
  • Planned maintenance will be announced in advance where possible
  • We are not liable for downtime beyond our reasonable control

Technical Dependencies:

  • Our services depend on third-party providers (Supabase, Thrivecart, etc.)
  • We cannot control third-party service availability
  • We’ll work to resolve issues but cannot guarantee immediate solutions

Results and Performance

No Guarantees:

  • We cannot guarantee specific GEO, SEO or traffic improvements
  • Search engine algorithms are beyond our control
  • Website performance depends on many factors outside our influence

Professional Advice:

  • We are not responsible for decisions made based on our content

Limitation of Liability

Maximum Liability:

  • Our total liability is limited to the amount you paid for our services
  • We are not liable for indirect, consequential, or special damages
  • This includes lost profits, data, or business opportunities

Exclusions:

  • We cannot be held liable for issues with your website or hosting
  • We are not responsible for how search engines treat your data
  • Third-party service failures are outside our control

8. THIRD-PARTY SERVICES

Services We Use

Brevo (Email Marketing):

  • Manages email subscriptions and communications
  • Subject to Brevo’s terms and privacy policy
  • You can unsubscribe independently at any time

ThriveCart (Payment Processing):

  • Handles all payment transactions
  • Subject to ThriveCart’s terms and conditions
  • Payment disputes handled through ThriveCart initially

Supabase (Data Storage):

  • Stores your application data and generated content
  • Subject to Supabase’s terms of service
  • Provides secure, reliable data storage

Third-Party Links and Integrations

External Links:

  • Our content may link to third-party websites and services
  • We do not control or endorse third-party content
  • Use third-party services at your own risk

Integration Guidance:

  • We provide guidance for implementing our code on various platforms
  • We cannot guarantee compatibility with all systems
  • Third-party platform changes may affect our recommendations

9. ACCOUNT MANAGEMENT

Account Creation and Access

Registration:

  • Account creation is automatic upon purchase
  • Access credentials sent via email
  • You are responsible for maintaining account security

Account Termination:

  • We may terminate accounts for terms violations
  • You may request account closure at any time
  • Termination may result in loss of data and access

User Responsibilities

Account Security:

  • Keep login credentials secure and confidential
  • Notify us immediately of suspected unauthorised access
  • You are responsible for all activity under your account

Data Accuracy:

  • Provide accurate and up-to-date business information
  • Update information when your business circumstances change
  • Ensure you have authority to represent the business described

10. DISPUTE RESOLUTION

Initial Resolution

  • Contact us first at support@structuredaf.com
  • We aim to respond within 48 hours
  • Most issues can be resolved through direct communication

Escalation Process

  • If direct resolution fails, consider mediation
  • Formal disputes subject to Scottish jurisdiction
  • Legal action should be last resort

Governing Law

  • These Terms governed by Scottish law
  • Disputes resolved in Scottish courts
  • EU consumer protection rights apply where relevant

11. CHANGES AND UPDATES

Service Changes

  • We may update our services and applications
  • Significant changes will be communicated in advance
  • Continued use constitutes acceptance of changes

Terms Updates

  • We may revise these Terms periodically
  • Material changes will be notified via email
  • Updated Terms posted on our website with revision date

Grandfathering

  • Existing customers generally protected from adverse changes
  • Price increases will be communicated with reasonable notice
  • Service discontinuation handled with appropriate transition period

12. CONTACT AND SUPPORT

Getting Help

General Support: support@structuredaf.com

Billing Questions: support@structuredaf.com (we’ll coordinate with ThriveCart)

Response Times:

  • Business hours: Within 24 hours
  • Weekends/holidays: Within 48 hours
  • Complex technical issues may require longer resolution

Business Hours

  • Monday-Friday: 9 AM – 5 PM GMT
  • Limited support on weekends and UK public holidays
  • Emergency technical issues addressed as soon as possible

PLAIN ENGLISH SUMMARY

What this means in simple terms:

  • Our Tools: We provide software that generates code for AI visibility
  • Your Responsibility: Implement our recommendations correctly and use tools legitimately
  • Our Responsibility: Provide working tools, accurate analysis, and helpful support
  • Money Back: 30-day refund policy – but talk to us first, we’re here to help.
  • Data: We store your business info to make our tools work, but you control it
  • Problems: Contact us first – we’ll sort most issues quickly and fairly
  • Changes: We’ll let you know if anything important changes

The Bottom Line: Use our tools honestly for legitimate business purposes, and we’ll provide reliable service and fair treatment.

Questions? Email support@structuredaf.com – we’re here to help!